Pre conference workshop – Sunday 14 March 2010

Successfully Launching a New Proposition and Creating the MVNO brand

Led by: Marco Lorenzo Gatti, Director, SVP Advisors Ltd

Objectives:

This day of interactive learning will give attendees a step-by-stepapproach to launching a successful MVNO offering. The day willexplore the parties involved in the MVNO process and explainthe functionality and core processes needed to run a MVNO,as well as the interfaces with the host network.

In addition, attendees will understand how to build brandsin the MVNO environment through the examination of casestudies from Europe and the USA.

From negotiating with the carrier to targeting a marketsegments, from marketing to billing, wholesale agreements tothe costs involved in establishing the MVNO, this one dayworkshop will give a clear insight into this exciting businessmodel. Understand key benchmarks and learn from the mistakesof others to bypass the experimentation stages.

Who is this workshop for?

Operators, MVNOs, MVNEs, investors, license holders and newstart-ups all looking to learn from established MVNO marketsin order to either properly position their offering, launch a newservice or really gain a knowledge foothold into what MVNOsare going to mean for them.

Schedule:

• 09:00 Registration
• 09:30 Morning Session
• 12:30 Lunch
• 13:30 Afternoon Session
• 16:30 End of Workshop