Post conference workshop – Wednesday 17 March 2010

Exploring Mobile Money and Creating a Viable VAS Business Model

Objectives:

This mobile money business model has proven itself to be apopular and viable value added services across several markets –and is one being considered over many more. This workshop willdemonstrate the key success factors in developing this complexoffering and uncover the long-term advantages of the concept.

Learn about regulation, bringing banks into the offering,international money transfers and strategies for developing abase of service outlets. Understand how to define your entrystrategy, develop a business model, define your revenue sharewith partners and ensure you have built a scalable solution. Frominception to launch and beyond, this case study based workshopwill answer all m-payment, mobile money transfers and bankingbased concerns.

Who is this workshop for?

Operators, banks, retailers and service providers looking to takethe next revenue enhancing step in VAS through the provision ofmobile based money services.

Schedule:

• 09:00 Registration
• 09:30 Morning Session
• 12:30 Lunch
• 13:30 Afternoon Session
• 16:30 End of Workshop