Tuesday 16 March 2010
VAS GROWTH MARKETS
- 08:15
Registration & Refreshments
- 08:50
Opening Remarks & Speed Networking
- 09:00
- Tony Gray, Regional Business Director - Middle East, P3 communications GmbH
Chair's Introduction:
THE VALUE OF OFFERING VAS
- 09:10
- Awais Malik, Head of Segments, Products and International Business, ZONG, China Mobile Pakistan
- Rethinking the current VAS offerings
- Determining how to make more of the services on offer
- Assessing how operators are using new business models to breathe life into old propositions
- Employing analytical methods and segmentation strategies on the current portfolio
- Getting the message to the customer: how best to market VAS
Increasing Revenues through Existing Value Added Services by Employing Creative Business Models and Engaging in an Effective Marketing Strategy
- 09:35
- Mehmet Mengenli, Head of Mobile Internet & Basic Services, Turkcell
- Examining the Turkish internet users and usage
- Boosting data usage by new services and applications
- Building mobile centric community services: Focus on Turkcell's new portal
- Integrating operator assets to the internet world
- Understanding why social graph is important
Turkcell Case Study: Driving Loyalty and Revenue with New Services/Portals Around Communities
- 10:00
- Suresh T Kumar, Head - Global Business Development, NETXCELL
- Bashar Hantouli, CEO, Beecell
- Thomas Kuruvilla, MD, Arthur D. Little Dubai
- Hanadi Ayoub, Vice President - Applications & VAS Technology, Du
- Determining whether VAS revenues are falling and why
- Bucking the recession trend through new VAS business models
- The role of partnerships across the industry
- Creating new services and new revenue
- Case study examples from Africa, Middle East, Europe and USA
PANEL DISCUSSION: Emerging VAS Business Models for Operators and VAS Players: What will the Future Bring?
- 10:25
- Roland Beckmann-Kunz, Group Director Content, Etisalat
- Advancing growth through Content, Data and VAS
- New service offerings in heterogeneous network landscapes
- Using VAS to attract and retain customers
- Examining the best revenue generating propositions
Offering Advanced Value Propositions and Opening New Revenue Streams through Content, Data and VAS.
- 10:50
Refreshments and Exhibition Break
- 11:30
- Rajamanohar, Chief Strategist, Hexolabs
- Value for villages and other communities Providing information for specific groups
- The operator opportunities in rural markets Turning a profit from low ARPU users and sustaining growth in BOP segments
- Potential VAS services: healthcare, banking, employment, education
- Overcoming market specific challenges including cost, regulation, billing
The Importance of the VAS Portfolio in Rural Markets
GROWING THE SERVICE PORTFOLIO
- 11:55
- Sander den Hartog, Chief Executive Officer, Mobitrans
- Challenges arising from diversity of population
- Challenges by lack of legal enforcement
- Challenges arising from partners overlooking the region
- Challenges from unpredictable accounts receivable
Overcoming the Challenges Launching Mobile Entertainment Services in Emerging Markets
- 12:20
- Vikas Nambiar, Regional Manager - Middle East, TIMw.e. FZ LLC
- Building the VAS proposition through Capturing customer imagination.
- Identifying & developing profitable services.
- Developing innovative revenue streams & business models.
- Exploring Distribution methods
Building the VAS Proposition: Examining Profitable Services and Examining Distribution Methods
- 12:45
Networking Lunch and Exhibition Visit
- 14:00
- Bashar Hantouli, CEO, Beecell
- Identifying market players to approach for a joint partnership
- Assessing which content proves popular with mobile users Ring tones, wallpapers and video clips
- Understanding the negotiation process
- Building long-term and profitable relationships with your distribution network
Building a MENA Content Distribution Network: Beecell Perspective
- 14:25
- Probir Roy, Co-Founder & Director, PayMate
- Examining successful examples of mobile money services
- Bringing money to the VAS proposition
- Future and emerging payment technologies
- The realities of delivering mobile money solutions
Offering Money Services via the Mobile: Payments, Banking, Commerce and Mobile Money Transfer
- 14:50
- Francesco Angelone, Group Pricing Director, Etisalat
- Understanding the competitive pricing environment
- Premium charging vs. peer-to-peer for VAS
- Driving VAS usage within the low ARPU segment
- Data service pricing strategies to drive consumer uptake
Pricing the VAS Proposition: Creating a Profit While Attracting a Long-Term Customer Base
- 15:15
Networking Break and Exhibition Visit
- 15:45
- Mehdi Kanouni, Business Development - Professional Services, Europe, Middle East and Africa, Home & Networks Mobility, Motorola
- Service Quality Management: driving revenue by optimizing for the customer experience vs the network
- Mobile Commerce: Achieving critical mass of consumers with innovative M-Commerce Solution
- Location Based Services and mobile Advertisement to capture revenue generation opportunities, reduce churn and introduce digital loyalty to your subscribers
Implementing New Revenue Generating Applications to Capture New Customers and Improve the Overall Subscriber Experience
- 16:10
- Rouba Sammour, IN & VAS Manager, Itisaluna
- Rizwan Afshar, Head of Mobile Devices, Zantel- Etisalat Tanzania
- Jigar Budhdev, Value Added Services Manager, Emitac Mobile Solutions
- Akshay Lamba, Chief Architect and Head of IT Strategy, MTS India
- Norman Frankel, CEO, Mi-Pay
- Assessing current services and whether these are fulfilling the customer need
- Negotiating the changing landscape and understanding the market pressures influencing service provision
- Understanding why SMS has proved so successful as a service Simple, easy to use, cross platform, cross culture
- Taking VAS provision into the future: what can we expect?
PANEL DISCUSSION: What will be the New Value Added Services of the Future?
- 16:40
Chairman's Closing Remarks
- 16:50
