Monday 15 March 2010

  •  

    • MVNOS GROWTH MARKETS

  • 08:50

    • Opening Remarks & Speed Networking

  • 09:00

    • Chair's Introduction and Global Perspective of the MVNO Market:

  • Dario Talmesio, Senior Analyst - Head of Europe, Informa Telecoms & Media
  •  

    • THE REGIONAL PERSPECTIVE

  • 09:20

    • Examining Reseller Regulation from Across the Region - What Progress is Being Made?

  • Omar Al-Radaideh, Sr. Interconnection Officer, TRA

    • + expand

    • Understanding the regulator perspective - what's holding them back? Concerns, challenges, licensing
    • Determining which markets are close to opening Saudi Arabia, Bahrain, UAE, Africa
    • Increasing the market's readiness for MVNOs
    • Expected regulatory interventions in MVNO progress
  • 09:45

    • Local MVNO Case Study: The 12 Month Catch-Up with Majan Telecom

  • Niklas Nielsen, Board Advisor of Renna, Majan Telecom

    • + expand

    • Charting the MVNOs progress following launch
    • Discussing initial stumbling blocks and overcoming challenges
    • Determining whether the proposition is proving a success
    • Highlighting key lessons learned and the outlook for the future
  • 10:10

    • PANEL DISCUSSION: One Year On: Examining the Progress of the MVNO Launches in the Middle East

  • Mohammed Alhashili, CEO, Mazoon Mobile
  • Niklas Nielsen, Board Advisor of Renna, Majan Telecom

    • + expand

    • Market overview of key players
    • Gauging how MVNOs have been received by the customer
    • Assessing whether the first 12 months have been a success for both the MVNO and host MNO
    • Taking the proposition forward: what is the outlook for 2011 and beyond?
  •  

    • LAUNCHING THE MVNO PROPOSITION

  • 10:40

    • Overcoming the Challenges of the MVNO Proposition from Concept to Launch

  • Mohammed Alhashili, CEO, Mazoon Mobile

    • + expand

    • Deciding on a successful proposition for the market conditions
    • Funding and pricing options for the start-up company
    • Negotiating the contract with the host operator and ensuring it is fully inclusive of all future launch services
    • Overview of the implementation process
    • Taking the proposition live and to the consumer
  • 11:05

    • Refreshments and Exhibition Visit

  • 11:30

    • Segmenting the Market and Achieving the Right Customer Base for the MVNO

  • Mikkel Vinter, Chief Executive Officer, FRiENDi GROUP

    • + expand

    • Segmenting the market and defining niches
    • Building community defined content into the business proposition Religion, age, gender, geo etc
    • Assessing which service offerings will appeal to a niche market segment
    • Tailoring the service to segmented market groups and marketing effectively
  • 11:55

    • Building the MVNO Agreement with the Host Operator

  • Jyrki Nummela, Director, Operator Services, DNA ltd

    • + expand

    • Understanding how the agreement works and discussing teams
    • Negotiating additional services beyond voice
    • Discussing the major challenges and potential areas of contention
    • Making the deal - how to effectively work with the operator/MVNO
  • 12:20

    • European Case Study: Uncovering Strategies for Ensuring MVNO Profitability

  • Liudvikas Andriulis, Chief Marketing Officer, Effortel

    • + expand

    • Understanding the MVNO business case and getting the business model right
    • Uncovering the reasons for MVNO failure
    • Examining the key selling propositions of a successful MVNO
    • European case study examples of profitable MVNOs
  •  

    • UNDERSTANDING THE MVNO OPPORTUNITY

  • 12:45

    • Networking Lunch and Exhibition Visit

  • 14:10

    • Why Competition is Beneficial for Business: The Operator and the MVNO

  • Tunc Berkman, Corporate and MVNO Marketing Director, Avea

    • + expand

    • Understanding why MVNOs are good for business
    • Overcoming initial concerns and striking a balance between the MNO and MVNO
      • Examining pre and post MVNO profits
    • Offloading excess capacity to the MVNO
    • Building a beneficial, profitable, and long-term partnership
  • 14:35

    • PANEL DISCUSSION: Moving to an Open Market and Allowing Reseller Opportunities: Discussing the Opportunities and Threats IPO, takeover, merge, competitor

  • Mohamed Jamoussi, Technical Advisor, Aljawal, Saudi Telecom
  • Jurgen Wittkopp, Managing Consultant, PA Consulting

    • + expand

    • Examining the dynamics of open MNO and MVNO markets
    • Assessing whether MVNOs pose a threat to established players
    • Taking advantage of the opportunities posed by MVNOs
      • MVNO and operator perspective
    • Judging the changing relationships of MVNOs and MNOs as the market matures
  • 15:05

    • Offering an Alternative Value Proposition: Differentiating the MVNO from the MNO

  • Bulent Oktem, Business Development Senior Manager, Vodafone

    • + expand

    • Repositioning the MVNO away from the target MNO customer to address a different end user
    • Differentiating the reseller through VAS propositions
    • Targeting and segmenting specific community groups Case study examples
    • Creating incentives to attract the target market
  • 15:30

    • Refreshments and Exhibition Visit

  • 16:00

    • Reseller Opportunities for Retailers and Big Brands

  • Debo Abodunrin, Country Director, The Club International, Nigeria

    • + expand

    • Assessing why the MVNO opportunity is attractive for retailers and brands
    • Exploring Ikea, Carrefour and Tesco Mobile
    • Tapping into the customer base and using mobile as a value added service
    • Utilising mobile for loyalty and retention
  • 16:25

    • Keys to Success in a Newly Opened MVNO Market

  • Efe Capar, MVNO Business Specialist, Turkcell

    • + expand

    • Building the business case with strategic KPIs
    • How does the MNO perceive the market for MVNOs?
    • Targeting the correct segment
    • Should "you" be the first mover?
  • 16:50

    • Chairman's closing remarks

  • 17:00

    • Close of Day One